Job Description:
We are seeking a skilled and experienced Freelance PR Specialist to support the upcoming RunwayTO Fashion Show. This role will be integral in driving the visibility and success of the event through media relations, influencer campaigns, content marketing strategies, securing sponsorships, and forging strategic partnerships.

Key Responsibilities:

• Develop and implement media relations strategies to secure coverage in top fashion and lifestyle publications.
• Manage influencer campaigns to enhance event reach and engagement.
• Create and execute a content marketing strategy across multiple platforms.
• Identify and secure sponsorships, establishing valuable partnerships and collaborations to maximize event exposure.
• Assist in organizing press events, conferences, and promotional activities.
• Monitor media coverage and evaluate the effectiveness of PR efforts.
• Collaborate with internal teams to ensure alignment with event objectives.

Requirements:

• Proven experience in PR, media relations, influencer marketing, and content strategy, ideally in the fashion or entertainment sectors.
• Strong network of media contacts, influencers, and industry professionals.
• Exceptional written and verbal communication skills.
• Creative and strategic mindset to develop innovative PR campaigns.
• Excellent organizational and project management skills.
• Proactive, results-oriented approach.
• Knowledge of current industry trends and emerging media platforms.

Compensation:
This role offers an honorarium in recognition of your contribution, along with a commission for successful sponsorship acquisition.

How to Apply:
If you are a passionate PR professional with a proven track record in the fashion industry, we invite you to apply. Please submit your resume, cover letter detailing relevant experience, and examples of previous PR campaigns or projects to info@runwayto.com. Only shortlisted candidates will be contacted.